Marion Rouzeaud

Marion Rouzeaud is the founder of DiPPa, an independent advisory practice helping organizations unlock the full value of product information, with a particular focus on the Digital Product Passport. With +15 years of international leadership experience and an Executive MBA from ESCP Business School, Marion has built a cross-disciplinary career spanning business strategy, product management, and manufacturing optimization. Before founding DiPPa, she spent more than a decade at Hexagon Manufacturing Intelligence, where she held multiple international leadership roles across strategy, marketing, and sustainability, culminating in her position as Global Sustainability Director. This multidisciplinary background enables her to bridge business, technology, and product strategy to support complex organizational transformation. Today, Marion advises manufacturers, technology providers, and industry organizations on how to leverage Digital Product Passports and connected product data to strengthen value chain transparency, accelerate product innovation, enable new business models, enhance customer engagement, and prepare for an increasingly digital and regulated economy. Marion is the author of DiPPa: Rethinking the Way We Buy Things with Digital Product Passports, one of the first books dedicated entirely to the topic. Drawing on research and conversations with more than 60 experts from industry, academia, and policy, the book explores how Digital Product Passports can reshape production, consumption, and our relationship with products and the material world. Building on this research, she developed the DiPPa™ Framework, a practical methodology that makes these concepts more accessible and actionable, supporting the broader DPP adoption. Beyond her advisory work, Marion contributes to the evolution of the DPP ecosystem through multiple collaborative projects, and expert groups, including CIRPASS-2. Across all of her work, she is driven by the ambition to help organizations move beyond compliance, foster meaningful collaboration, and unlock the broader business, societal, and environmental value of product transparency.